Ankita Anand

Founder of Zivame, empowering women through e-commerce and promoting body positivity

Ankita Anand is an Indian entrepreneur who disrupted the lingerie industry with Zivame, a platform celebrating diverse body types and cultural preferences. Launched in 2013, Zivame gained traction post-2020 as body positivity movements surged globally. Anand’s journey began when she realized mainstream brands ignored plus-size women and traditional Indian aesthetics. She recalls, 'Why can’t a hijab-wearing woman find modest lingerie?' Today, Zivame offers sizes XS to 5XL and designs inspired by India’s regional crafts, from Gujarati embroidery to Kanjeevaram silk patterns.

Zivame’s impact extends beyond retail: it employs 300+ female artisans and funds Body Positivity Workshops in rural areas. In 2021, Anand launched India’s first plus-size lingerie line, challenging beauty standards. The company’s LinkedIn page showcases customer stories like that of 70-year-old customer Rani Devi, who became a brand ambassador. Anand also mentors startups via TED Talks, advocating for 'female-led innovation.' Critics argue Zivame’s pricing limits accessibility, but Anand counters, 'We’re building a movement, not just a business.' With $50M in annual revenue, Zivame is expanding into Southeast Asia, proving inclusive fashion can be profitable.