Bridget Zimri

A Nigerian fintech pioneer empowering rural women through financial inclusion

Bridget Zimri (born 1980) is a groundbreaking Nigerian entrepreneur whose work in financial technology has revolutionized access to banking services for marginalized communities. As founder of Fawary, she created Africa's first mobile banking platform specifically designed for women in rural areas. Through her innovative mobile wallet system, over 2 million previously unbanked women gained access to savings, microloans, and insurance products by 2020.

Zimri's approach combines blockchain technology with cultural sensitivity, ensuring financial services are delivered through familiar channels like local markets and community networks. Her 2018 partnership with UN Women expanded the platform to 15 African countries, creating economic opportunities in regions untouched by traditional banking systems. A TEDx speaker (TED Talk link), she advocates for gender-inclusive financial policies that respect local traditions while leveraging modern tech.

In 2019, Zimri launched the Women's Economic Empowerment Fund, providing training and seed capital to female entrepreneurs in conflict zones. Her work has been featured in Forbes Africa and the World Bank's annual development reports. Critics praise her 'bottom-up' methodology that empowers communities rather than imposing external solutions.