Elizabeth Kasyouhannas
Lebanese entrepreneur revolutionizing waste management through blockchain in the Middle East.
Elizabeth Kasyouhannas (b. 1985), a Beirut-based innovator, co-founded WasteTrack in 2018, a platform using blockchain to optimize recycling networks across Lebanon. With the country facing a garbage crisis since 2015, her tech-driven solution connects households, informal waste pickers, and recycling centers via a transparent ledger system. World Resources Institute covered her project here.
WasteTrack incentivizes participation by issuing digital tokens redeemable for groceries or medical supplies, uplifting marginalized workers. By 2022, it diverted 12,000+ tons of waste from landfills monthly. Elizabeth’s model gained traction in Egypt and Jordan, challenging stereotypes about women in Arab tech. Forbes Middle East interview here.
Her journey wasn’t easy—she faced sexism in venture capital circles and Lebanon’s economic collapse. Yet, partnerships with UNDP and MIT secured funding to scale WasteTrack. 'Trash isn’t just a problem; it’s currency,' she asserts. The platform’s success shows how tech can address environmental and social inequities simultaneously.
Elizabeth’s story embodies resilience, merging sustainability with fintech to redefine waste economies in conflict-prone regions.
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