Eunice Omosa

Kenyan environmental activist leading youth-driven reforestation efforts through Green Generation Initiative

Eunice Omosa is a visionary environmentalist and founder of Green Generation Initiative (GGI), a youth-led organization planting millions of trees across Kenya. Starting in 2015 with a handful of volunteers, she transformed her community-based project into a national movement addressing deforestation and climate change. GGI's innovative 'Tree Adoption' program engages schools and corporations to sponsor tree plantings, achieving over 10 million trees planted by 2023. Omosa's work directly supports UN Sustainable Development Goal 13 (Climate Action) and Goal 15 (Life on Land), while creating green jobs for young people in rural areas. Her initiatives have been profiled in BBC and NPR, earning her the 2021 Green Hero Award from the African Conservation Center. By integrating education programs with practical reforestation, Omosa empowers communities to combat desertification while fostering intergenerational environmental stewardship. Her model has inspired similar initiatives in Tanzania and Ethiopia, demonstrating how youth leadership can drive large-scale ecological transformation.