Ines Benzekia

Moroccan entrepreneur revolutionizing sustainable fashion through zero-waste practices

Ines Benzekia (born 1989) is a Moroccan fashion designer and environmental advocate leading the sustainable fashion movement in North Africa. Founder of Ines Benzekia Studio, she pioneered a zero-waste pattern-making technique that eliminates textile waste by designing garments where every scrap of fabric is utilized. Her innovative approach has reduced the fashion industry's environmental footprint while preserving traditional Moroccan craftsmanship techniques.

Through her Green Fashion Lab initiative, she trains young designers in sustainable practices and collaborates with NGOs to recycle textile waste into new products. Benzekia's work has been showcased at Paris Fashion Week and the United Nations Fashion Charter conferences. Her TEDx talk "Fashion Without Waste" has over 500k views, inspiring global designers to adopt circular economy principles. Recent projects include developing biodegradable fabrics from local cactus fibers in partnership with Moroccan farmers.