Juanita Gutierrez

Colombian social entrepreneur rebuilding communities in post-conflict zones through youth-led urban agriculture projects.

About Juanita Gutierrez

Juanita Gutierrez, 28, founded Crecer Juntos in 2021, an organization transforming abandoned spaces in Bogotá and Medellín into community farms managed by former child soldiers and displaced youth. Her work addresses both food insecurity and social reintegration in areas affected by Colombia's decades-long armed conflict.

Revitalizing Communities

Gutierrez's model repurposes vacant lots and abandoned military bases into productive urban farms. Participants receive agricultural training and entrepreneurship support, with 70% of produce sold to local schools and restaurants through a community-supported agriculture (CSA) program. The initiative has created 350+ microbusinesses among program graduates since 2020.

Innovative Approaches

Key innovations include:
- Vertical hydroponic systems in high-density neighborhoods
- Compost-to-Currency program converting organic waste into project credits
- Collaborations with artists to create murals promoting mental health awareness

Impact & Recognition

In 2023, Crecer Juntos expanded to include vocational training in renewable energy installation, addressing Colombia's growing solar power sector. Gutierrez was featured in the BBC's 100 Women series and received funding from the International Committee of the Red Cross for conflict zone rehabilitation. A 2024 study by the UNICEF Colombia office noted a 40% reduction in youth violence in project areas.