Lina Srour

Jordanian sustainability pioneer advancing green entrepreneurship in the Middle East

Lina Srour is a Jordanian environmental engineer and founder of Green Map Jordan, a platform mapping sustainable businesses across the Middle East. Her work has identified over 2,500 eco-friendly enterprises, creating the region's first green economy directory. Srour's Green Map System certification program trains entrepreneurs in circular economy practices, with 78% of participants reporting increased profitability through sustainable practices.

As co-founder of Women Advancing Climate Leadership, she leads workshops empowering Arab women in renewable energy sectors. Her research on solar microgrids in Jordan's refugee camps was featured in Nature Energy, showing 40% cost reductions compared to traditional grid extensions.

Srour pioneered Jordan's first carbon footprint labeling system for local products, now adopted by 150 businesses. Her TEDx talk "How Jordan is building a green economy" highlights innovations like her country's solar-powered desalination plants. She advises the UNDP's Climate Promise initiative, helping 70+ countries enhance their climate commitments.