Luiza Helena Trajano

A Brazilian retail entrepreneur who revolutionized e-commerce in Latin America through inclusive business practices

Luiza Helena Trajano (born July 13, 1952) is a Brazilian businesswoman and CEO of Magazine Luiza, one of Brazil's largest retail chains. Her leadership has transformed the company into a tech-driven e-commerce giant while maintaining a strong social responsibility focus. She pioneered initiatives like the 'Luiza University' to train employees and introduced same-day delivery in remote regions. Her approach combines profitability with community investment, creating over 30,000 jobs and expanding access to consumer goods in underserved areas. Trajano's advocacy for women in leadership positions inspired Brazil's first female-only boardroom in 2018. Her story is featured in Leading Through Change and Women in Leadership: Brazilian Entrepreneurship Case Studies. Her company's sustainability efforts were highlighted in Magazine Luiza's official sustainability report.