Lulwa Al Hammadi

Saudi Arabian entrepreneur building sustainable fashion from date palms

Lulwa Al Hammadi - Reimagining Fashion Sustainability

In 2020, Lulwa Al Hammadi founded Loomah, a brand creating luxury fabrics from date palm fibers - a material abundant in Saudi Arabia's deserts. This innovation won her the WWF Sustainable Innovation Award in 2022.

Her 'Desert to Dress' collection uses 100% biodegradable materials, showcased at Paris Fashion Week 2023. Loomah's partnership with Versace produced a limited capsule collection generating $2.5M in sales.

Al Hammadi's YouTube series 'Sustainable Threads' educates viewers on eco-friendly fashion. By 2024, her company had diverted 200 tons of date palm waste from landfills, creating 300+ green jobs in Saudi Arabia's Asir region.