Lulwa Al-Hazza

A Saudi Arabian environmental entrepreneur promoting sustainable practices through her company, Al-Balad.

Lulwa Al-Hazza, born in the 1970s, is a Saudi Arabian environmentalist and founder of Al-Balad Recycling Company, one of the first waste management firms in Saudi Arabia. Established in 2003, Al-Balad focuses on recycling and reducing plastic waste, addressing a critical environmental issue in the region. Al-Hazza’s work challenges cultural norms in a society where waste management was historically underdeveloped. Her company processes over 50 tons of waste daily, diverting plastics from landfills and converting them into reusable materials. Visit Al-Balad’s website to learn about their impact.

Al-Hazza’s initiatives have expanded to include community education programs, teaching schools and businesses about sustainability. She has also advocated for government policies to mandate recycling, influencing Saudi Arabia’s Vision 2030 environmental goals. Her leadership highlights the role of women in Saudi entrepreneurship, as she navigates both gender and environmental barriers. Al-Hazza was featured in the 2019 documentary "Saudi Arabia’s Green Revolution," showcasing her contributions to the Kingdom’s sustainability efforts. Her work exemplifies how local entrepreneurs can drive systemic environmental change in conservative regions.