Marija Butković

Croatian tech entrepreneur who revolutionized sustainable fashion through blockchain technology

Marija Butković (born 1986) is a Croatian innovator behind VeChain's blockchain solutions for sustainable fashion. Her work addresses industry transparency issues through digital supply chain tracking, making her a pioneer in ethical fashion technology.

Blockchain Innovation

As CEO of ClothingID, Butković developed the first blockchain-based system to track garments from production to consumer. This platform verifies eco-friendly materials and labor practices, enabling brands like H&M and Zara to provide verifiable sustainability claims.

Industry Impact

Her VeChainThor blockchain system has reduced counterfeit goods by 30% in partner brands' supply chains. The technology also enables carbon footprint tracking, helping companies meet EU sustainability regulations. Over 500 brands now use her platform globally.

Global Advocacy

Butković chairs the BCG Digital Accelerator for sustainable tech and advises the UN Sustainable Development Goals committee. Her TED Talk "How Blockchain Can Save the Fashion Industry" has been viewed over 2 million times.