Marta Salomon

Argentinian environmentalist leading Latin America's zero-waste urban revolution

Marta Salomon is a pioneering environmental activist whose work has redefined urban sustainability in South America. As founder of Ciudades Verdes, she spearheaded Buenos Aires' transition to 100% compostable packaging by 2025 through a unique public-private partnership model. Her 2018 'Green Neighborhoods' initiative reduced landfill waste by 40% in 15 Argentine cities using blockchain-based recycling tracking systems.

Salomon's 2020 launch of the Zero Waste Latin America Network connected 200+ municipalities across 8 countries, sharing strategies that diverted 2.1 million tons of waste from landfills in 2022 alone. Her feature documentary highlights her community-based approach to transforming informal recyclers into certified cooperatives.

Innovative initiatives include:
- First continent-wide plastic credit trading system
- Urban agriculture networks producing 20% of local produce in 5 cities
- Solar-powered waste processing facilities in 12 municipalities
- Education programs training 50,000+ students annually

Key achievements:
- 30% reduction in municipal waste costs across partner cities
- 15% decrease in urban pollution levels in network cities
- 2022 UN Environment Programme 'Champion of the Earth' award winner
- 12 million trees planted through reforestation partnerships