Nadine Tadros

Pioneering eco-innovation in the Middle East through circular economy ventures

Nadine Tadros is a Lebanese environmental engineer and founder of GreenArea, a company revolutionizing waste management in the Middle East. Born in Beirut in 1990, she developed a patented process converting plastic waste into construction materials, reducing landfill dependency by 40% in pilot projects. Her 2016 startup partnered with UNDP to implement green building programs across Lebanon, Syria, and Jordan. Tadros' TEDx talk "Turning Waste into Opportunity" (2019) highlighted her vision for circular economies. She co-created the Mediterranean Recycling Network, linking 200+ SMEs in sustainable practices. In 2021, her team launched EcoBrick, a road construction material 30% cheaper than traditional asphalt. Tadros advocates for policy reforms through her 《Waste to Worth: Building Sustainable Economies》, emphasizing youth engagement in environmental tech. She recently advised the UAE's 2050 Net Zero Strategy, integrating her waste-to-energy models. Her innovations have diverted over 50 million kg of waste from landfills, earning her the Global Green Heroes Award (2022).