Nixon Ochieng

Pioneered innovative agricultural supply chain solutions in East Africa through Twiga Foods

Nixon Ochieng is a Kenyan entrepreneur and founder of Twiga Foods, a company revolutionizing food distribution in East Africa. Born in 1980 in Nairobi, Ochieng's early exposure to the challenges of small-scale farmers and informal vendors shaped his vision for a more efficient supply chain. Through Twiga Foods, launched in 2014, he created a digital platform connecting rural farmers directly with urban informal retailers. This innovation reduced food waste by 40% and increased incomes for over 30,000 smallholder farmers while making fresh produce affordable for millions of low-income consumers.

His approach combines mobile technology with cold chain logistics, enabling real-time market data sharing and microfinance solutions. Ochieng's work has been featured on Forbes and recognized by the African Leadership University. He has spoken at TEDx Nairobi about the potential of tech-driven agriculture to address food security challenges. Beyond business, Ochieng advocates for youth entrepreneurship through mentorship programs like the Ashoka Fellowship.