Oluwatosin Odubanjo

Nigerian fintech leader democratizing access to financial services in underserved communities

Oluwatosin Odubanjo is the founder of MoneyMore, a Lagos-based fintech company that has empowered over 500,000 Nigerians with digital financial tools since 2019. Recognizing the exclusion of rural populations from traditional banking systems, she developed a mobile app that allows users to save, borrow, and send money using only basic feature phones. The platform's PayAsYouSave feature lets users deposit as little as $0.50 per transaction, making financial inclusion accessible to low-income earners.

Her most impactful initiative, the Rural Enterprise Network, launched in 2022, connects over 15,000 micro-merchants across 30 Nigerian states through a decentralized payment system. This network reduces transaction costs by 70% compared to traditional methods, enabling small businesses to participate in formal markets. Odubanjo also pioneered the EcoCurrency program that rewards users for recycling waste materials with digital currency usable in local shops.

As a vocal advocate for financial literacy, she created FinLit.ng, an educational platform offering free courses in 5 African languages. This initiative has trained over 200,000 users in money management and entrepreneurship since 2021. Her work was recognized with the 2024 UN Global Inclusion Award, highlighting Nigeria's potential as a fintech innovation hub.