Princess Nour Al-Hussein

A Jordanian advocate for education and healthcare who transformed national policies through grassroots initiatives

Princess Nour bint Musa Al-Hussein (born 1956) emerged as a transformative figure in Jordan's social development during the 1980s. As founder of the Royal Health Awareness Society (RHAS) in 1983, she pioneered nationwide campaigns against smoking and obesity before these became global health priorities. Her RHAS established Jordan's first anti-smoking hotline and developed school-based nutrition programs reaching 500,000 children annually.

Her 1990s initiative 'Healthy Schools' became a UNICEF model program adopted across Arab nations. In 2003, she launched the King Hussein Cancer Center, Jordan's first comprehensive cancer treatment facility. Her advocacy led to Jordan's 2008 anti-smoking law, making it the first Arab country to ban smoking in public places.

Princess Nour's 2010 book 《The Heart of the Matter》 details her philosophy of community-driven change. She established the Nour Al-Hussein Foundation in 2015 to address mental health stigma, creating the region's first Arabic-language mental health awareness app.