Rafael Guerra

Revitalized indigenous Amazonian communities through eco-tourism

Rafael Guerra, a Brazilian environmentalist of Kayapó descent, created the Amazonian Routes initiative that empowers indigenous communities through sustainable tourism. Starting in 2022, his program now operates in 15 tribal regions, providing 80% of local employment while preserving 2.3 million hectares of rainforest. Visitors learn traditional practices through guided tours led by indigenous guides.

His 2024 UNEP partnership established the first blockchain-based certification system for ethically sourced rainforest products. Rafael's Guardians of the Canopy (2023) training program has certified over 3,000 community members in carbon sequestration monitoring.

Notable achievements include reducing illegal logging by 40% in partnered areas and securing $22M in carbon credits for communities. His TEDx talk 'Indigenous Knowledge in Climate Solutions' (2025) has become a cornerstone resource for global conservation strategies. Rafael also founded the Amazon Youth Leadership Academy, mentoring 500+ young activists annually.