Salma Zoughi

A Moroccan tech entrepreneur who developed AI-driven educational platforms improving literacy rates in North African rural communities.

Salma Zoughi is a Moroccan innovator whose work in AI education technology has transformed literacy outcomes across North Africa. Founder of Lire App, she created the first Arabic language learning platform using adaptive AI to personalize instruction for children in underserved regions. The app's gamified learning system has improved literacy rates by 60% in pilot programs across Morocco's rural areas since its 2017 launch.

Zoughi's breakthrough came with developing the Lire Smart Tablets, affordable devices pre-loaded with her platform's content. These tablets are now used in 800+ schools across 15 countries, with UNESCO recognizing the program as a model for EdTech in developing regions. Her Teacher Training Academy has certified 3,500 educators in AI-assisted teaching methods.

Recent advancements include the VoiceAI Literacy Assistant, which uses speech recognition to provide instant feedback on pronunciation and reading fluency. Zoughi's partnerships with Google's Grow with Google initiative have expanded access to 500,000+ students. Her work was highlighted at the 2020 World Education Forum in Paris as a critical example of technology closing educational gaps in multilingual contexts.