Serah Njoroge

Pioneered agricultural technology in Ethiopia to empower small-scale farmers and combat food insecurity.

Serah Njoroge is a visionary entrepreneur and founder of AgriHub Ethiopia, a tech-driven platform revolutionizing farming practices in East Africa. Born in 1990 in Addis Ababa, she grew up witnessing the challenges faced by smallholder farmers, who constitute 80% of Ethiopia's workforce but struggle with outdated methods and climate volatility. Her breakthrough came in 2021 when she launched AgriHub, an app that connects farmers directly with buyers, provides real-time weather data, and offers microloans for sustainable farming tools. By 2023, the platform had expanded to serve over 50,000 farmers, increasing their incomes by an average of 40%. Njoroge’s work aligns with the UN Sustainable Development Goals, particularly Goal 2 (Zero Hunger) and Goal 9 (Industry, Innovation, and Infrastructure). She was named one of Time’s Next 100 Innovators in 2023 for her role in bridging the digital divide in agriculture. Her TEDx Talk, "How Tech Can Transform Ethiopia’s Farms," highlights her vision of a future where technology uplifts rural communities.

Njoroge’s initiatives also include partnerships with NGOs like Oxfam to train women farmers in digital literacy and climate-resilient practices. In 2022, she spearheaded the Green Harvest Initiative, a project that introduced drought-resistant crop varieties to regions hardest hit by famine. Her advocacy for youth empowerment led to the creation of the AgriYouth Fellowship, offering scholarships for students pursuing agritech degrees. Despite challenges like limited internet access and cultural resistance, Njoroge remains committed to scaling AgriHub across the continent. Her story is chronicled in The Soil and the Silicon: A Farmer’s Journey into Tech, a memoir published in 2024 that has inspired a new generation of African innovators.