Soichiro Honda

Self-taught engineer who revolutionized global transportation

Soichiro Honda (1906–1991) transformed from bicycle repairman to founder of Honda Motor Co., creating world's largest motorcycle manufacturer and automotive innovator. His breakthrough Super Cub motorcycle (1958) became history's best-selling motor vehicle, with over 100 million units sold – mobilizing postwar Japan and developing nations.

Defying conventional business practices, Honda pioneered vertical integration by manufacturing critical components rather than outsourcing. His engineering team shocked motorsports by winning 1965 Mexican Grand Prix against established European brands. The CVCC engine (1972) met strict US emissions standards without catalytic converters, forcing global automakers to improve environmental technology.

Honda's philosophy of 『The Three Joys』 (buying, selling, creating) fostered unique corporate culture. His legacy continues through Honda R&D innovations in robotics and aviation, proving that relentless experimentation can redefine industries.