Wambui Gichuri

Empowered smallholder farmers in Kenya through mobile technology, creating Africa's first farmer-focused marketplace app.

Wambui Gichuri redefined agricultural innovation in Kenya through her co-founded M-Farm platform. Born in the 1980s, she recognized farmers' struggles with market access and price transparency. Launched in 2012, M-Farm's SMS-based system connects 150,000+ farmers to buyers, reducing middlemen exploitation. Her work won the GSMA Mobile World Award (2015). Gichuri advocates for tech solutions in rural development, as detailed in her TEDx Talk here. Partnering with Techno Solutions, she expanded services to include weather alerts and crop insurance. Her initiatives have increased farmers' incomes by 30%, showcasing tech's potential in agrarian economies. Gichuri's story features in African Digital Innovation Case Studies, inspiring pan-African entrepreneurship.