Safia Minney

British social entrepreneur revolutionizing ethical fashion through fair trade innovation

Safia Minney, founder of People Tree, has redefined ethical fashion since 2020 through her Fair Future Framework. This model guarantees 100% living wages for 2,500+ artisans across Asia and Africa, while pioneering carbon-negative supply chains using mycelium-based packaging. Her 2021 launch of the Trace Impact App allows consumers to track garments' environmental and social impact from seed to shelf, now used by 300+ brands. Minney's Global Fair Women Summit (2023) brought together 5,000+ activists to address gender inequality in garment industries. Her partnership with NASA's Jet Propulsion Lab developed biodegradable fabric from desert crop residues, featured in Vogue's 2024 Sustainability Issue. The BBC documentary "The True Cost of a T-Shirt" highlighted her work, reaching 15M viewers. Minney's 2022 book 《Ethical Fashion Reimagined》 became a UNICEF recommended text, influencing EU's 2023 Textile Sustainability Directive. With over $100M in ethical fashion sales redirected to community projects, she remains a leading voice in the conscious consumption movement.